Blame Kim Ayres.

Interior: English newsagents circa 1982
Sound: background level “Blaydon Races”

Enter cheery faced paperboy shoplifting (as we all did) and getting caught by sourfaced newsagent.

Cue the Geordie accent.

Paperboy: Can ah have a coupla bagsa chew-dah oot me wages?

Surely the acme of British televisual advertising.

Up there with Cadbury Smash and putting a tiger in your tank and the man on the Hovis cobbled hill on the bike with no brakes. Actually I hated that one. As a child I really loved the polar bear on the Fox’s glacier mint and the polar bear in the Cresta adverts. I must have had a thing for polar bears, although now as an adult I’d shoot one without compunction. I’d shoot it twice. In the eye. And the cubs.

These days British adverts are totally, and I do mean utterly, CRAP. The only one I like was the recent campaign for MFI where ‘ordinary’ people are seen arguing at home, as we do, then it turns out they are in an MFI showroom. Oh how I smiled at that. To be fair it was done well. I liked the teenager coming home late and the older couple in bed, they both got a snicker out me. Still, I don’t need to buy a couch right now, so bit of a wasted effort there.

Note for Americans:

Chew-dah is Tudor, a defunct potato chip manufacturer which did odd flavours like hedgehog or mint sauce, you get the picture, it was when we were unsophisticated and less concerned with image; when we took ourselves less seriously; you know, way back then.
So,
Newspaper boy from the north east of England: May I have two bags of Tudor in advance of my remuneration?
Cadbury Smash was instant mashed potato. It was considered groovy.
Tiger in your tank was Esso gasoline. Bengal tigers were liquidised and mixed in with the fuel at the refinery.
Hovis is bread with sawdust in it that sticks in children’s throats and makes them choke.
Cresta was a soft drink that was frothy man and came in weird colors.
MFI is a discount furniture warehouse. No one knows what MFI stands for.